Viking River Cruises wanted to show their “Real Russia” Russian River Cruises in full color splendor by creating a photo and video driven microsite.
Since the audience is an older demographic, the site had to be ultra user-friendly with large buttons that also work on an iPad, large type and high contrast for easy legibility.
While the final site TheRealRussia.com still has a responsive design, the photos and videos were preserved at their true proportions to keep their beauty intact. Originally designed with a Garamond web font, the site eventually went live with a standard Verdana.
Viking River Cruises Real Russia Website [Screenshot Gallery]
Web Design: Claudia Muehlenweg
Ad Agency: Dailey, Los Angeles
Creative Director: Gabrielle Weinman
CMS: Tridion
Programming: Ultra Strada