Hapag-Lloyd Cruises, well-known for their luxury cruises on ships such as MS EUROPA, wanted to approach families with small children to go on luxury family cruises.
They partnered with world-renowned stuffed animal company Steiff to create the new mascot for their family cruises: Käpt’n Knopf. Which translates to Captain Button (all Steiff animals are identified by a button in their ears).
In collaboration with illustrator Katrin Engelking (of Pippi Longstocking fame) we developed a child-friendly look for the furry captain online at kaeptnknopf.de.
The brand is literally still in its infancy, so the website will be updated in the next few months to include a comprehensive tour information for the parents as well as games, videos and activities for the kids. Ultimately the website will be interconnected with the live experience on the cruises.
Käpt’n Knopf Website [Screenshot Gallery]
Web Design: Claudia Muehlenweg
Interactive Agency: Markenfilm Crossing, Hamburg
Agency & Video Production: Mhoch4, Hamburg