Broadway Fashion’s Fall/Winter 08 Campaign was all about what happens in a NYC cab after the shopping trip.
Our models tried on the new clothes and we filmed it. For the first time, Broadway’s advertising included film in addition to outdoor boards and print ads.
Cab Films [click to thumbnails to view]
Creative Director Digital: Claudia Muehlenweg
Agency: Leagas Delaney Hamburg
Interactive Agency: Freiland Hamburg
Bym-WG is a new online community project from publishing house Gruner+Jahr. WG stands for Wohngemeinschaft in German. It translates into “Living with roommates”.
The site allows participants to not just fill out a profile, but move into a WG community of their liking and designing their own and community rooms.
Our viral concept are “How-To” films that share secrets and tips on how to deal with obnoxious roommates. Of course, one doesn’t have those problems in the virtual Bym-WG…
Bym-WG Viral “Wegfresser”
Bym-WG Viral “Stehpisser”
Creative Director Digital: Claudia Muehlenweg
Agency: Leagas Delaney Hamburg
For the launch of the Lexus LS 430 website we had to create about twenty demo videos using CGI technology.
Click images to see the sample videos (loading may take time on a slow connection).
Pre-Collision System (PCS)
Variable Gear Ratio Steering (VGRS)
Automatic Climate Control System (ACCS)
Art Director: Claudia Muehlenweg
Copy Writer: Scott Ivener
Agency: Team One, El Segundo, California
CGI Graphics/Rendering: RTT, Pasadena, California
Vita-Gravy is a new dog food supplement line in the form of a “dressing” that is poured over dry food.
It adds vitamins and minerals to the dogs diet, depending on his needs and condition. Since only dog lovers buy those extras for their animal, we interviewed people that view their dog as their best friend. Each one has a story to tell about their best friend.
We filmed these with a Canon XL video camera since the budget was very low.
Simon
Oscar
Angel
Creative Director Art: Claudia Muehlenweg
Agency: Fraser Communications, Santa Monica, California