To introduce the all-new 2013 Lexus ES and ES Hybrid to the public at the New York Auto Show, I designed this simple yet effective gate-fold flyer.
The inside spread shows the new elongated wheel-base and gives room for copy detailing both the new ES and the first ever ES Hybrid. Printed on 100lbs. coated cover stock.
ES Prelaunch Flyer [Overview of all images*]
ES Prelaunch Flyer Cover
ES Prelaunch Flyer Interior Spread
ES Prelaunch Flyer Profile Spread
ES Prelaunch Flyer Backcover
*Images show the original photographers images, not the final retouched pre-press artwork.
Designer & Art Director: Claudia Muehlenweg
Copywriter: Rich Conklin, Tyler Doupe
Creative Director: Tim Meraz
Agency: Team One Advertising, El Segundo
Photographer: Thomas Strogalski, Düsseldorf
Post Production: Gloss Postproduction, Santa Monica
Viking River Cruises wanted to show their “Real Russia” Russian River Cruises in full color splendor by creating a photo and video driven microsite.
Since the audience is an older demographic, the site had to be ultra user-friendly with large buttons that also work on an iPad, large type and high contrast for easy legibility.
While the final site TheRealRussia.com still has a responsive design, the photos and videos were preserved at their true proportions to keep their beauty intact. Originally designed with a Garamond web font, the site eventually went live with a standard Verdana.
Web Design: Claudia Muehlenweg
Ad Agency: Dailey, Los Angeles
Creative Director: Gabrielle Weinman
CMS: Tridion
Programming: Ultra Strada
I am so excited. After working for three years on the interactive screen designs at Markenfilm Crossing, the visitor center has finally opened.
I designed all the touch screen stations as well as the mobile guide, a customized iPod Touch, following the CI guidelines created by Atelier Brückner in Stuttgart. My in-depth knowledge about vision and accessibility were a tremendous asset to make the screens not only visually engaging but also user-friendly for visitors of all ages.
Markenfilm’s Parlamentarium microsite was also designed by me. You can also watch the video and more images there.
Screen Designs: Claudia Muehlenweg
Interactive Agency: Markenfilm Crossing, Hamburg
Design & Concept of exhibition: Atelier Brückner, Stuttgart
Markenfilm is the largest commercial film production company in Europe. Part of the group are multimedia company Markenfilm Crossing and post-production shop Infected. Redesigning their website was not an easy feat since it involved putting all three companies under one (online) roof.
The solution was to create a flexible user interface with a unifying design that allows each company to show off their work in a way that works for them. Without sacrificing the whole. Color coding the header and menu as well as the team pages while otherwise using the same design grid separates and unifies at the same time.
Check out the dynamic, iPad friendly, HTML5 & CSS3 site out at markenfilm.com or view the screenshots below.
Web Design: Claudia Muehlenweg
Interactive Agency: Markenfilm Crossing, Hamburg
CMS: Contao
