Broadway Fashion’s Fall/Winter 08 Campaign was all about what happens in a NYC cab after the shopping trip.
Our models tried on the new clothes and we filmed it. For the first time, Broadway’s advertising included film in addition to outdoor boards and print ads.
Cab Films [click to thumbnails to view]
Creative Director Digital: Claudia Muehlenweg
Agency: Leagas Delaney Hamburg
Interactive Agency: Freiland Hamburg
Bym-WG is a new online community project from publishing house Gruner+Jahr. WG stands for Wohngemeinschaft in German. It translates into “Living with roommates”.
The site allows participants to not just fill out a profile, but move into a WG community of their liking and designing their own and community rooms.
Our viral concept are “How-To” films that share secrets and tips on how to deal with obnoxious roommates. Of course, one doesn’t have those problems in the virtual Bym-WG…
Bym-WG Viral “Wegfresser”
Bym-WG Viral “Stehpisser”
Creative Director Digital: Claudia Muehlenweg
Agency: Leagas Delaney Hamburg
Launch of community bym-wg.de: In addition to banners and virals we ran these print ads in high school mags.
Campaign slogan “Der ganz normale WG Wahnsinn” sparked a lot of memories in the creatives. It translates roughly into “The daily joy of living with roommates”. We had a hard time to pick four ads out of eighteen. Click any thumbnail to see ads.
Creative Director: Claudia Muehlenweg
Agency: Leagas Delaney Hamburg
For the prelaunch phase of the new Lexus IS Team One created the biggest and technically most challenging ad campaign Lexus ever ran. The campaign concept “Why live in one dimension” was executed in all kinds of media ranging from hologram installations to digital billboards.
Thousands of users uploaded their pictures on TheNewIS.com to be part of the mosaic. So many photos were uploaded that we ended up with six different mosaic pictures of the IS.
Users could also request to have their picture shown on the Reuters Digital Billboard on Times Square. In addition, local street teams were equipped with mobile phones that allowed them to upload photos in seconds.
IS Prelaunch Campaign Video [Click first image to view video]
