Skoda Plus is Skoda’s Guarantee Program for their Pre-Owned Vehicles. The interactive banner showed what buying a used car without Skoda Plus feels like.
Click image to play banner
Creative Director Digital: Claudia Muehlenweg
Agency: Leagas Delaney Hamburg (concept), Leagas Delaney Praha (execution)
To advertise the all-new Skoda Superb, we selected a feature which was a world’s first: The Twindoor.
The Twindoor is a simple but genius mechanism that lets you open the trunk door of the Superb Sedan in two ways: like a regular sedan and like a hatchback. That allows for transport of bigger items that wouldn’t normally make it through the trunk door of a normal sedan.
We created a floating banner that interacted with the website it ran on. Click image to view.
Creative Director Digital: Claudia Muehlenweg
Agency: Leagas Delaney Hamburg
Interactive Agency: Freiland Hamburg
To increase traffic to newly-launched community site bym-wg.de, we created a banner concept that playfully reminded viewers just what life with roommates is like.
Living with roommates 2.0 is what Bym-WG is all about: Sharing the fun without having to do the dishes. All banners were standard 25K banners. Click images to see animation.
Creative Director Digital: Claudia Muehlenweg
Ad Agency: Leagas Delaney Hamburg
Interactive Agency: Freiland Hamburg
To advertise Lexus’s sponsorship of the US Open Tennis Championships we created banners which applied the pursuit of perfection to tennis balls.
Art Director & Designer: Claudia Muehlenweg
Agency: Team One, El Segundo, California
The ES multimedia banner is aptly named as it’s rather a flash microsite disguising as an expandable banner.
It won Bronze at the IAAA 2006 (International Automotive Advertising Awards).
Banner animation [click to view]
Video about banner
Art Director/Web Designer: Claudia Muehlenweg
Agency: Team One, El Segundo, California
The new Lexus GS Hybrid is as fast as it’s green.
Art Director & Designer: Claudia Muehlenweg
Agency: Team One, El Segundo, California
To build up sales volume for the newest addition to Lexus’s Hybrid line-up, the powerful GS Hybrid, we created a multifunctional banner campaign.
The banners included additional content such as information about the car as well as direct response options to Build Your Own GSh or sign up for a test drive.
Art Director & Designer: Claudia Muehlenweg
Agency: Team One, El Segundo, California
This banner for the all-new Lexus ES ran only on autospies.com.
Therefore we were able to create a very unique message, tailored to the audience of the site: car freaks that want to know everything first. Using the point of view of an Erlkoenig (is this word for a new prototype car being tested on public roads only used in Germany?) photographer who is desperately trying to get a shot of the new Lexus ES. Well, you guessed it: he was not successful. Instead viewer were sent to lexus.com where the newest shots of the car were already posted.
Art Director/Designer: Claudia Muehlenweg
Agency/Interactive Agency: Team One, El Segundo, California
The LX is the flagship SUV in Lexus’s line up and is as utilitarian as it is luxurious.
Art Director & Designer: Claudia Muehlenweg
Agency: Team One, El Segundo, California
To keep sales for their flagship sedan ES up, Lexus asked us to create sustaining banners.
Art Director & Designer: Claudia Muehlenweg
Agency: Team One, El Segundo, California
Flash Execution: Visual Goodness, New York