Lexus GS Hybrid Multifunctional Banners

To build up sales volume for the newest addition to Lexus’s Hybrid line-up, the powerful GS Hybrid, we created a multifunctional banner campaign.

The banners included additional content such as information about the car as well as direct response options to Build Your GSh or sign up for a test drive.

Click images to view animations.

GS Hybrid 728x90 Banner "Energy"

 

GS Hybrid 728x90 Banner "Fast"

 

GS Hybrid 728x90 Banner "Colors"

 

GS Hybrid 336 Banner "Energy"

 

GS Hybrid 336 Banner "Fast"

 

GS Hybrid 336 Banner "Colors"

 

Art Director: Claudia Muehlenweg
Copywriter: Scott Ivener
Creative Director: Gabrielle Weinman
Agency: Team One

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