dima
  • Käpt’n Knopf Website

    Hapag-Lloyd Cruises, well-known for their luxury cruises on ships such as MS EUROPA, wanted to approach families with small children to go on luxury family cruises. They partnered with world-renowned stuffed animal company Steiff to create the new mascot for their family cruises: Käpt'n Knopf. Which translates to Captain Button (all Steiff animals are identified by a button in their ears). In collaboration with illustrator Katrin Engelking (of Pippi Longstocking fame) we developed a child-friendly look for the furry captain online at kaeptnknopf.de. Once more established, the website will be interconnected with the live experience on the cruises. Web Design & CI: Claudia Muehlenweg, Frauke Müller Interactive Agency: Markenfilm Crossing, Hamburg Agency & Video Production: Mhoch4, Hamburg