• Bym Community Print Ads

    Bym-WG is a new online community. Our print ads showed the reality of living with obnoxious roommates. Which of course don't exist in the virtual Bym-WG... Campaign slogan "Der ganz normale WG Wahnsinn" sparked a lot of memories in the creatives. It translates roughly into "The normal, maddening life with roommates". We had a hard time to pick four ads out of eighteen. Creative Director Digital: Claudia Muehlenweg Art Director: Melanie Mertens Copy Writer: Jan Wiendieck, Michael Thom Agency: Leagas Delaney Hamburg