Lexus ES Autospies Banner

This banner for the all-new Lexus ES ran only on autospies.com. Therefore we were able to create a very unique message, tailored to the audience of the site: car freaks that want to know everything first.

Using the point of view of an Erlkoenig (is this word for a new prototype car being tested on public roads only used in Germany?) photographer who is desperately trying to get a shot of the new Lexus ES. Well, you guessed it: he was not successful. Instead viewer were sent to lexus.com where the newest shots of the car were already posted.

 

 

Art Director: Claudia Muehlenweg
Copywriter: Scott Ivener
Creative Director: Gabrielle Weinman
Agency: Team One

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