Lexus GX Rich Media Banners

We created these banners for the launch of the first generation Lexus GX Luxury Utility Vehicle. The whole campaign was based on adventure, the luxurious way, so we juxtaposed harsh weather with the comfort of the warm luxurious car.

Who wouldn’t prefer that? The banner campaign was awarded a “Best Automobile/Transportation Animated Banner Ad” by The Web Awards.

 

Lexus GX 336 Banner "Leaves"

 

Lexus GX 336 Banner "Rain"

 

Lexus GX 336 Banner "Snow"

 

Art Director: Claudia Muehlenweg
Creative Director: Gabrielle Weinman
Agency: Team One
Flash Execution: Visual Goodness, New York